In today’s online world, digital marketing is essential. No matter what your industry size is, it’s one of the best ways to grow your business. To build your brand & revenue, however, you need the latest digital marketing trends on your side.
Which trends are best for your industry, though, and still relevant to consumers today?
Programmatic advertising uses AI to automate ad buying so you can target more precise audiences. Real-time bidding is a type of programmatic ad buying.
This automation is much more profitable and faster, which means higher conversions and lower customer acquisition costs.
Chatbots will continue to be an important part of digital marketing for long. This AI-based technology utilizes instant messaging to chat in real-time, day or night, with your customers or site visitors.
These days, several customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, exactly recall your entire buying history, and never lose patience. These virtual assistants offer exceptional customer service by meeting customers’ expectations and automating monotonous tasks – which means that you can focus on other important work.
With all that talk about chatbots, the reality of contemporary marketing becomes clear: it’s more conversational. People want it that way, and so brands are reacting. When consumers have a question, 85% want an “immediate” response.
Unlike traditional strategies, conversational marketing is now available across multiple channels, allowing brands to connect customers on their terms: on the devices, platforms and time schedules that suit the customer best.
Video marketing is one of most important marketing trends today and likely for the next 5-10 years.
The following stats shows the importance of incorporating video into your digital marketing strategy:
- 72% of consumers say that they have shared a brand’s video.
- 70% of businesses say that video has improved their conversion rate.
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
YouTube and other videos are displayed in the SERPs, so video optimisation is becoming much more important – like using text overlays and closed captions, in addition to your description, title, and file names.
Voice-activated virtual assistants continue to be huge sellers; today most households talk to Alexa or Siri, more than they speak to their family members.
The popularity of voice search both at home and on our phones has led to one of the most substantial shifts in using keywords.
When writing content, choose your keywords based on the questions people may ask when using Siri or Alexa. This can increase visibility, and this digital marketing trend shows no sign of slowing down.
Online reviews can make or break your business’s ability to gain new customers or clients. While any company can talk up their products or services, other consumers can provide real, unbiased reviews. Having reviews from verified sources can make your business stand out from your competition and start building trust before the user even click on your website.
The most useful review for a business to receive is through Google Business. These are the most trusted sources, they’re the most visible, and your Google Business listing lets people call or visit the website. Facebook is another excellent source of online reviews, and you can use them to build a testimonials page on your website, while Yelp is suitable for restaurants, hotels, and recreational businesses.
Digital marketing is constantly changing. We think the above trends and ideas are going to be huge game-changers for the foreseeable future. What do you think? What marketing trends are you predicting?
Share with us your trends and predictions in the comments.