The Importance of Social Media Marketing

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Over the last decade social media has not just changed the way we communicate, it’s changed the face of advertising. If businesses choose to participate in strategic social media marketing, they’ll see more customer interaction and satisfaction, increased traffic, improved brand awareness and more. The question should no longer be why invest in social media marketing, but how will I invest in social media marketing?

Social media practically runs the world that we live in. 79% of Australians are on social media, which is up 10% from last year. Of those people, 57% check their social media first thing in the morning and 71% will browse their feeds in the evening, making it the most accessible and current mode of communication. Advertising through social media gives businesses the opportunity to reach the nuanced audience of people who are ‘plugged in’, which is even more effective than ever because 44% of people on social media are already using the outlets to follow brands and businesses.

Different social media platforms target a different audiences and provide a specific form of connectivity based on what the message that they’re trying to spread is. Facebook, for example, is the most popular with 94% of social media consumers using their outlet, and 9 in 10 businesses are also on Facebook. Facebook is a great outlet for advertising because its size allows companies to choose from a variety of ad placement options, in addition to being easily able to create niche audience targets for their advertisements.

Despite the fact that social media is such a sweeping phenomenon, less than half of the small and medium businesses have a social media strategy. The most common sources of frustration for these businesses is thinking of new content, and the constant changing and of the technologies that go along with advertising on social media. It’s a daunting job, to understand the ever-developing technologies and adapting your companies advertisements in the most productive way possible, but in order to get the best customer reach and relationships, it’s a necessary one. Luckily, it’s a job that the team at Ardent Communications has mastered, and wants to help you with.

Contact Ardent Communications today for your Facebook Ads campaign.