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Marketing Insights & Research
Using rich data from subscribed platforms Ardent takes a wholistic approach to audience research and analysis looking at interest, behaviours and typologies, including a full audit of demographic, psychographic and sociological factors.
This research underpins audience and channel selection to increase media efficiency. Combined with 1st party data you will have a complete view of your audience to form the basis of a winning strategy.
Digital Marketing Audit
Knowing and understanding how your customers find you, how they interact with your website and brand across digital and social channels is imperative. Ardent can conduct a full competitor review to identify opportunities and increase your competitiveness.
Our audit assesses your digital capabilities and provides a roadmap to scale and improve engagement with your potential and current customers.
Identifying who are your biggest competitors, understanding their products / services, and uncovering their digital marketing strategy ensures your brand can thrive. It allows you to learn what they are doing right, not doing so well and where the chinks in their strategy are.
Strategic Planning & Recommendations
Combining insights and thought leadership into a digital strategic plan and recommendation provides the business and its stakeholders a clear path forward.
Ardent’s strategic marketing plan and recommendations will narrow into what matters most for your business and will succinctly show how core objectives can be achieved.