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SEO strategy involves planning, outlining and implementing steps designed to improve search engine rankings. Ardent takes a 360-degree view of your SEO to provide a comprehensive service that doesn’t leave anything to chance.
Our SEO Specialists optimise and refine all on-page and off-page elements to ensure your website has the best chance at receiving optimal coverage.
Our keyword strategy is more than just volume and competitiveness of keywords. It relates to the content we are planning to create, as well as how this will be tracked. An effective keyword strategy is about knowing how you want to track a keyword now and into the future.
Link building in 2021 is a critical factor in ranking on Google and cannot be ignored. Having a healthy link building strategy that focuses on high quality backlinks from high domain authority sites is critical to being considered an authority on topics and ranking within Google.
Without quality content it is near impossible for your site to rank within search engines. It is vital to plan and map out a content strategy across key topics that are relevant to your business and industry. The content needs to be well structured to engage readers and for search engine spiders to crawl and rank your page.
Technical SEO refers to website and server optimisations that help search engine spiders crawl and index your site more effectively to help improve organic rankings. It relates to all the SEO activities excluding content optimisation and link building.
In simple terms, it covers the following search engine requirements in order to improve crawling.
E-commerce SEO ensures that your products rank in search results. It is crucial that your product descriptions, reviews and imagery are high quality to drive traffic into sales. It covers conversion rate optimisation (CRO) to make it as easy for a user to checkout with their sale.
Our local SEO approach will correctly target your audience to significantly increase your profitability. Our team ensures your online listings are accurate and optimised for potential customers and mapping systems. This provides easy access to your information and business location.