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Ongoing Technical SEO
Technical SEO is crucial to ensuring success in e-commerce. An ever-expanding website means large amounts of URLs, complex site architecture and other plugins which could cause problems for user functionality. Ardent will always keep you updated as we ensure your site stays current and running smoothly.
Your website is the main face of your brand. That’s why it should be designed for easy navigation, smooth user experience and secure browsing. These are just some of the factors that our team considers when building out your website’s potential for more conversions. By understanding how users interact with your website, we apply recommendations for the design and architecture of your pages.
Product Page Optimisation
An engaging product page is key to improving search rankings and will help drive conversions. Ardent’s SEO team will review the copy on your pages and provide recommendations for keyword targeting and adding calls to action. We’ll examine technology such as structured data to optimise the ways that your products are shown in search engines. We can even provide automation for content changes depending on the scale of your store, streamlining resources that can be put towards other parts of the website.
Category Page Optimisation
Much like product pages, category pages are an important part of the customer journey. Grouping multiple products together streamline the user experience on your website, allowing them to easily find what they’re looking for and convert in a shorter time. By optimising these pages based on specific keywords, our SEO team can help several of your products rank in search engines, boosting traffic towards your website and driving sales down the road.
Conversion Rate Optimisation
While hoping to drive new traffic to your website, don’t ignore the traffic that already exists; especially when they have the potential to convert multiple times. Ardent understands this point, which is why our SEO team works on conversion rate optimisation to make it easy for existing and future users to purchase products.
Focus On Impact & Value
The SEO experts at Ardent are dedicated to providing services which have a long-lasting impact and value to your brand. We remain transparent in working towards your KPIs while optimising your website for organic search performance.