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Digital Strategy

Collaborative in-depth support to develop and execute effective digital strategies that drive business growth.

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  • Marketing Insight and Research

    Using a blend of quantitative, qualitative 1st and 3rd party data we will uncover audience, competitive and product/service insights for growth.

  • Digital Marketing Audit

    Analysis your current systems and digital marketing ecosystem with recommendations to enhance, align and increase performance.

  • Competitor Analysis

    Insights into market leaders, new entrants, and high growth players to understand and craft a competitive strategy.

  • Strategic Planning and Recommendation

    Develop a digital marketing strategy that focuses on core objectives of the business and has a tactical plan to realise and exceed these outcomes.

  • PPC

    Paid Per Click (PCC) is one of the most powerful channels for any business. Harness this power through our data led approach.

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  • Tracking and Analytics

    We start all PPC campaigns by tracking only the metrics that matter, this is critical as it means that the AI platform combined with our strategy will optimise towards what matters most – sales, call, leads etc. Your data needs to be correct or without this, your spend will over-inflate results which result in poor business outcomes.

  • Account Strategy and Structure

    We see so many poor and badly managed PPC / AdWords accounts. KISS – Keep it Simple Silly! Don’t try and outsmart the system, further when you have so many things to optimse and each with only a small percentage of influence, your performance suffers and again, poor business outcomes.

  • Keyword Strategy

    We start by researching your business, the competitors and the audience. Knowing these 3 ingredients allows us to formulate a PPC keyword strategy that gives you the competitive edge – these are the hidden gems your competitors aren’t targeting, but make a huge difference once you start to.

  • Creative Content

    You can lead the horse to water but you can’t make them drink. The same for PPC ad copy, poorly written copy undoes your entire strategy. Keep the message emotive, you need an action, a click, so we ensure this area has equal, if not more focus to drive the performance better.

  • SEO

    In today’s world Search Engine Optimisation (SEO) is fundamental to any business success. Thankfully, we take the guess work out of SEO.

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  • SEO Strategy

    SEO is more than keyword rankings and backlinks. There are over 200 factors that contribute to a SERP rankings on Google. We understand your business and implement a strategy to drive it forward.

  • Keyword strategy

    One of the most important SEO elements is the target keywords. Our teams will strategies these keywords and utilise in the link building strategy.

  • Link Building

    An essential part of any successful SEO strategy let’s build your internal link profile to add significance to your page keywords listed within search engines.

  • Content Creation

    We map out a content plan and calendar to align with your marketing objectives. This content is tailored to your niche sector and promotes your point of difference.

  • Analytics

    Data mining ensure we understand your audiences, how they engage with your website so Ardent can improve these interactions.

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  • Google Analytics

    Google Analytics is one of the world’s leading Analytics platforms. Ardent’s Analytics services range from initial set up to advanced integration.

  • Conversion Rate Optimisation

    Increasing website performance is critical to successful digital strategy. By increasing your conversion rate it can have a huge impact on your P&L.

  • Goal Tracking and funnels

    Knowing what to track and how to track are two different items. From simple event tracking to enhanced ecommerce tracing to building sales funnels it is imperative your data is accurate and recording correctly.

  • Paid Media

    Outcomes are at the centre of our work to drive leads, sales and business growth.

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  • Display and Programmatic

    An effective programmatic advertising strategy to grow your business, via a direct return on investment either sales, leads or brand recall.

  • Facebook Ads

    Our Facebook ads experts help you establish your business objectives, identify your target audience, create strategic Facebook ads strategy to drive business results – leads, sales, awareness, or traffic to your site.

  • YouTube Ads

    Having a sophisticated omni channel screen strategy for your video across all devices. YouTube is the world’s second largest search engine and is imperative in any video / screen strategy.

  • Attribution

    Gain understanding on how all channels play a role in the path to purchase and influence the key goals of your website and campaign.

  • Creative Production

    Integrated creative agency that specialises in Design, Branding, Digital Media, Traditional media, and Website Design and Development.

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  • Branding & Creative Strategy

    Boutique in design not in measure! We are an integrated digital and creative agency that delivers BIG results! Having amassed over 20 years’ experience working with Australis’s leading brands from brand development and strategy, relaunch brands, a production that deliver on efficient budgets, through to local and regional campaigns.

  • Digital Media

    Cut through with your message across desktop, mobile and social with assets that resonate with your audiences. Stand out from the competitors with H5 assets that look and feel as good as Tom Cruise in Risky Business.

  • Offline Media

    Big productions on small budgets. No problem. We work on tight budgets and deliver big results. Check out our YouTube page.

  • Website Design & Development

    First impressions count, and customers often do not give second chances. Our approach begins with audience identification, then working back from their wants and needs.

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  • Website Design

    Websites that not only look beautiful, they place the UX front and centre and convert like crazy! Our website design team place the user experience at the core and build your brand around this.

  • Website Development

    We take a comprehensive approach to website design and development starting from coding and mark-up to web design and content. We pride ourselves as a team of experienced professionals working together.

  • User Experience

    Your website needs to engage with the audience in under seven seconds and it’s vital that your brand communication and differentiation resonates and inspires action.

  • Proof is in the pudding.

    Digital strategies and proven results that speak for themselves. Find out how we have exceeded our client’s expectations.

    Learn More

    Best Restaurant Cards

    Traditional in store gift card transformational growth via ecommerce strategy.

    Read Case Study

    Gregory Jewellers

    Luxury jewellery retailer sees significant ecommerce sales growth via integrated digital strategy.

    Read Case Study

    Proof is in the pudding.

    Digital strategies and proven results that speak for themselves. Find out how we have exceeded our client’s expectations.

    Learn More

    Resources

    Search Engine Optimisation

    Five Ways to Supercharge Your SEO in 2022

    85 per cent of consumers use search engines to find...
    Read More
    Digital Marketing Updates

    Three Strategies To Build Digital Marketing Resilience During COVID-19

    Three ways digital marketing can help your business...
    Read More
    Digital Marketing Updates

    Instagram Is Bringing Ads To Reels in Australia

    Instagram is no longer just another photo-sharing app....
    Read More
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    Not found your answer? Just ask us!

    Get in touch with the team about scaling your digital marketing to the next level. Nothing ventured, nothing gained.

        Request A Quote

        Get in touch with the team about scaling your digital marketing to the next level. Stand out from your competitors through our robust digital marketing techniques.