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Not For Profit - Marketing Services

Perhaps the greatest and simplest aspect to fundraising is to understand that people give because they are asked.

Philanthropic Strategy

A fundraising strategy will help to prioritise projects and direct efforts and resources effectively. It is a useful tool for articulating goals and activities to colleagues and other stakeholders to ensure their support and cooperation.

The strategy brings into focus the strengths, weaknesses, opportunities and threats that are relevant to your fundraising ambitions and its success.

Brand Strategy

It is important your organisational foundations are established before embarking on your renewed fundraising journey. Branding promotes recognition, familiarity and is an important element to your fundraising success. We can help establish a brand style guide that will support your organisations efforts to build true brand empathy.

Capital Campaigns

Let Ardent ease the pressure of capital campaign strategy and execution. Our team will work with you to develop concepts, write, design, and deliver your capital campaigns to the highest standard. We make understanding your mission and goals our top priority.

Donor Acquisition

Be one step ahead by using the latest in innovative digital marketing offerings to grow your database and ultimately your donations. Ardent’s pioneering donor acquisition campaigns offer bespoke solutions to drive success through qualified lead generation strategies.

Tele-Marketing

Prior to launching a tele-marketing campaign Ardent develops a list of highly qualified and responsive leads. We are proud partners of an Australian tele-marketing agency who will use our list to make calls, develop connections and ultimately convert this list into your new donors.

Donor Engagement

Ensure your donor remains engaged across multiple touchpoints and is asked to give at exactly the right time. Ardent can help develop a strategy that incorporates both digital and offline marketing methods.

Video Campaigns

Mobile has transformed how people connect and consume content. When it comes to mobile, we’re turning to social. Targeted video awareness campaigns to specific audiences builds top of funnel awareness. From this awareness we can run stronger lead generation campaigns to increase your database.