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Ideation and Concept Analysis
At Ardent we engage a range of techniques to generate, develop and communicate creative ideas. We work to craft different concepts and messaging that will deliver cut-through by asking the right questions. From product placement and launches, event management to online promotions and viral email marketing, Ardent ensures your brand is not only top of mind but the most desired in its category.
Our Expertise Covers
- Product Placement and Launches
- Brand Management
- Talent Management
- Issues and Crisis Management
- Integrated Campaigns
- Communications Strategy
- Media Relations
- Influencer Engagement
- Advertising and Design
- Publicity Stunts
- Viral Email Marketing / Guerrilla Street Marketing
- Online Promotions and Competitions
- Press Days
- Brand Profiling
- Look Book Design
- Art Direction
- Photographic Direction
Campaign Strategy and Road Map
Any successful campaign starts with a deep understanding of your brand, target audience and what you are trying to communicate. Ardent will conceptualise a strategy that incorporates your goals to deliver impactful campaigns that generate mass appeal and coverage.
Positive media coverage is a powerful way to position your business in a way no other marketing tactic can. And guess what – Ardent guarantees results!
Our team of PR professionals and journalists work in collaboration to create a list of target publications and influencers. We tap into existing relationships with the media contacts that matter most to your business or not-for-profit.
Digital PR Platform
At our core we are an entrepreneurial agency founded on reinvention. That is why we produce, publish and pitch media releases through a dedicated client ‘newsroom’ using an integrated in-house PR platform. We ensure our clients are the core of the story and journalists don’t miss a beat!
Ardent monitors campaign results and brand mentions using a pioneering digital platform, tracking every conversation about your industry, company, competitor or product on the web and social media.
This is a critical phase in any campaign and where we promote your brand and campaign to target audiences through a proven range of insightful techniques. We work to continually optimise our outreach and ensure we tap into every opportunity to deliver results and exceptional publicity for our clients that has real value.
Guaranteed Media Coverage
We are confident in our ability to generate results! Our team takes the time to understand and tap into the Mission and Values of our clients to assist on their journey of growth through tailored strategic thinking. It is this combined with our proven track record and meaningful media relationships that enables Ardent to make this pledge.