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Transitioning from UA to GA4
Our experts at Ardent will help you have a seamless transition from Universal Analytics to GA4, ensuring that your data and tracking remain uninterrupted while unlocking the full potential of GA4. We will guide you through every step of the migration process. Our comprehensive approach includes assessing your current tracking setup, mapping data migration, and implementing the necessary changes to ensure a successful transition to GA4.
We will work closely with you to understand your specific needs and requirements, ensuring a tailored setup that captures the right data and provides meaningful insights. We’ll configure GA4 properties, integrate tracking codes, and establish event tracking to accurately measure user interactions.
Goal Tracking and Funnel Analysis
We’ll collaborate with you to identify meaningful goals aligned with your business objectives: lead generation, purchases, form submissions, or any other desired actions. With GA4’s enhanced measurement features, we’ll set up custom events, track conversions, and analyse user journeys to identify bottlenecks and optimise your conversion funnels.
GA4 Data Studio Integration
We’ll integrate GA4 into Data Studio and provide interactive, easy-to-understand reports and dashboards. With the ability to filter, segment, and analyse data in real-time, you’ll have the power to monitor key metrics, identify trends, and communicate insights to your team.