When life shifted overnight to an unrecognizable state due to the pandemic, the most tremendous shift happened for businesses. Within a matter of weeks to months, brands were bound to cater the whole customer journey within these new boundaries either by appointing an army of marketers or by joining hands with ROI driven digital agency.
Although quickly adapting to the changing times, new technologies, and ever-evolving consumer preferences was truly unexpected, but brought a lot of opportunities to create memorable experiences for potential customers.
But here the question is how are you going to drive business amidst these competitive times?
In Australia there were 22.31 million internet users in January 2021. In context, the Australian population was 24.6 million. This means Australia has an internet penetration of 88% as of January 2021.
What does this mean? Well this means that digital space is where you have to roll your balls and win the game. Now, you might claim to have digital assets like the sleekest website with the most intuitive interface and best content, but if you don’t have people visiting the site. What’s the point?
Today the lifeline of your business is traffic generation. But, how do you get that lucrative traffic?
Well, let us tell you!
1. Content – The present & future of marketing
As best as the headline explains, content is the present and future of marketing. Marketing cannot exist without content. Be it text, video or audio, everything that you read, watch & hear is content.
Behind every great brand is a wealth of valuable and relevant content that really connects with the audience. Don’t you believe? Well look at a few content marketing facts below:
- 92% of marketers and businesses report content as a valuable business asset.
- 60% of B2C marketers use content marketing strategies.
- 72% of companies say content marketing increases leads.
Content educates your audience, add values to your brand and fuels your digital marketing initiatives. Planning marketing without content is like driving a car without the engine, it literally won’t take you anywhere.
And, if you really want to see the importance of content marketing in action, it’s time to get started. Get in touch with the best Content Marketing Agency and see what an asset a well strategized and optimized content can be for your business.
2. Search Engine Optimization – An Absolute Necessity
Search Engine Optimisation is the ultimate weapon for marketing in 2021. You know why? Because:
- 93% of online experiences begin with a search engine. (Search Engine Journal)
- With almost all internet searches originating on Google, 75% of users never scroll past the first page of search results. (HubSpot)
In the post-COVID world, the success of a business will largely depend on how easy it is for customers to do business with them. And since customers today have extremely notorious attention span, they need, what they need, exactly when they need. So for you to win amongst your competitors, the fraction of seconds between the search and the results is your ultimate opportunity to grab a lead.
For a complete transformation right from awareness to transaction to retention of your customers and their journey with your brand, you need an outcome driven SEO agency that potentially improves the customer experience in every touch point.
Customer confidence in your brand is crucial. And if Google vouches for your business there’s nothing that would stop a customer to give a shot at what you are offering. So, without giving it a second thought get your hands on a good SEO agency in Sydney and start paving your way towards ultimate traffic that converts into leads and profit.
3. PPC – The New Best Friend
It is not all sunshine and rainbows if you’re planning to begin your brand’s marketing with only SEO as visibility in organic search is not quick or easy. Surely Organic search provides 5.66% more opportunity than that of paid search, but organic traffic can be slow to come by.
And since you might not have the time to sit back and wait for results, a PPC Agency can help you reach customers more immediately, while your SEO initiatives are steadily making your brand organically strong.
If we think of it statistically,
- Businesses make an average of $2 in revenue for every $1 they spend on Google Ads
- People who click on ads are 50% more likely to make a purchase
- Online ads increase brand awareness by 80%
So, together a PPC Agency and SEO Agency can align initiatives that can empower you with the best chance of bringing traffic to your site and enhancing your business’s presence online for long-term success. Without further ado, get in touch in the best digital marketing agency Australia to start thriving in your niche.
4. Social Media Marketing – Need of the hour
Do you know?
- In January 2021, Australia had 18 million social media users.
- Between April 2019 and January 2021, social media users increased in Australia by 735,000 (+4.3%)
- Social media penetration in Australia is currently at 71%.
Online marketing is all about reaching your customer where they are, and by the above statistics, you already know where your customers are. Thus along with SEO & PPC, another strong key tactic to drive traffic to your website can be social media advertising.
Social media profiles play a crucial role in brand building and recognition, thus optimizing your social media profiles are as important as optimizing your website’s SEO. In addition, constant posting, running quizzes and contests can indulge your audience and improve the communication gap between you and your target audience.
Paving a way towards brand success:
We discussed a lot of things about how your website, how your brand can attract attention, how your brand can benefit from the digital shift amidst the changed marketing scenarios. But the primary concern is how you will start, well a digital marketing agency in Sydney can effectively set up a pace and help your brand generate more leads, build rapport with an audience, and also help develop industry authority by ensuring that your brand’s message is clearly delivered and engaged.