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Challenge

To increase leads and ticket sales

Solution

Cross channel lead generation strategy that segment audiences based on interest and behaviours and tailored content and strategy to each. Driving top of funnels leads that were nurtured through to conversion via remarketing campaigns that had tight frequency and recency cap to keep the audience engaged and the event top of mind.

Results

Within first 3 months reduced the CPA by over 20% which exceed the clients target. Leads increased by over 500% and importantly leads from non returning customers was up significantly. Most impressive was the return on investment of just under 400%.

Users up 24.45%

Goal Conversion up 56.65%

Return on Investment 394% 

From The Client

“Ardent Communications have built such a strong relationship with our organisation that we consider them an extension of our marketing department. We always know that excellent service is just a phone call or email away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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