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Challenge

Build brand awareness of Men In Black 4 promotion. Drive footfall in store whilst increasing database via competition.

Solution

360 degree solution across display, search, in store, website and in app gamification across the 4 week period. The digital media sparked the awareness of the promotion via specific targeted deliverables including the gamification which had massive engagement and was a media first for Sushi Train. This saw a spike with the in store footfall in store and a huge progression for Sushi Train. Preview the game here: .

Results

Across the campaigns we delivered 1.5 Million impressions, 2.5K clicks, 15K completed games, 480 located the store, 1600 watched the trailer, and engagement rate of 10x. This saw the website visits increase 26% month on month (136% via direct due to the competition), increased the database via the competition by over 10K, and a very satisfied marketing department.

0.16% CTR

26% Increase Website 

10K Increase In Database

From The Client

“We were thrilled with the digital strategy and delivery by Ardent for our MIB4 promotion. The 360 degree strategy saw many elements all work together in driving towards the campaign KPI. The results speak for themselves and the gamification was a cool and fun way to connect with our customers and next level progression for Sushi Train”

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