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Challenge

To increase leads and traffic

Solution

A targeted cross channel digital strategy that focused on 3 specific areas being optimise the existing assets and client strategy around content. Implement tracking and our ad tech to measuring the consumer engagement. And finally attribute marketing spend against website actions and goals.

Results

Download brochure a key top funnel goal increased 71.4% with Book Now up 111% and Email Us up 440%. Organic website traffic increased 38% and conversion up 17% in first 3 months. With the paid traffic having an immediate effect – increased CTR 58% and Lower CPC 29%.

Users up 38%

Goal Conversion up 17%

Goal Completions up 111% 

From The Client

“Ardent approach and strategy clearly attribute and measures our digital spend so we know what has an effect and what does not. This allows the team to plan with greater certainty and see the return on investment.”

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