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Challenge

To increase leads and website traffic and reduce the overall Cost Per Acquisition

Solution

A paid Google Search strategy along with an organic push based on an audience analysis and landing page restructuring. A paid search audit identified a clear behaviour pattern of the target market and a variety of different content was used to appeal to these users through newly developed landing pages.

Results

Organic achieved an increase in sessions by 18.9%, increase in conversion rate by 40% and goal completions by 19% within 6 months of taking over. Paid search reduced the CPA by 60%, conversions by 60% with a reduction in budget by 25%.

New users up by 34.45%

Goal conversion up by 40% Goal Conversion rate up 34.5%

Cost Per conversion down by 60%   

"Danny and the Ardent team are amazing. Megasealed Australia can't be happier with their service and drive the best result. They are always analysing what could be better for the company and present all different option. Very happy to have them on board! The Megasealed Team"

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