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Challenge

To increase leads at a lower CPA

Solution

A Search strategy across Organic and Paid underpinned by audience analysis and onsite behaviour. The organic strategy mapped the key conversions paths of the site, increasing the site UX and conversion rate by eliminating redundant steps in the funnel. A content strategy tailored around specific audience clusters with extensive and ethical link building to drive traffic and rank. Paid search audit identified gaps in keywords and tracking that implemented saw significant results.

Results

Organic achieved increase in sessions by 18.9%, increased conversion rate by 34.5%, and goal completions by 19% within 6 months of taking over. Paid search reduced the CPA by 18%, increased the conversion rate by 36% and conversion by 10% whilst a reduction in investment by 14%.

Users up 24.45%

Goal Conversion rate up 34.5%

Goal Completions up 19% 

From The Client

“The Ardent team have been amazing to work with. Their understanding of our business and customers has proven to drive great results for our business with increased leads for a lesser investment.”

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