1. WE RESPECT YOUR PRIVACY
2. THE SITE AND OUR DEALINGS WITH CUSTOMERS
Information Collected via the Site
The Site is intended primarily to offer information about Ardent Communications and the services we provide.
We may collect information about you during your use of the Site, such as the server your computer is logged onto (i.e., your IP address) and your browser type (for example, FireFox or Internet Explorer). Ardent Communications may use this information for its internal business purposes but will not sell, share with, or rent this information to any third outside. This information will not be used by Ardent Communications to contact or identify any person individually.
2.1 Dealings with Customers
We may also collect personal information from our customers from time to time, such as their name, address, and contact details when we communicate with them in person, over the phone, in emails, or otherwise. In some circumstances we may collect customers’ personal information from a third party who is dealing with us on the customers’ behalf.
We will only use customers’ personal information to provide them with assistance or services they have requested, to operate our business, or as otherwise permitted by law.
Ardent Communications may from time to time send existing customers information and marketing materials relating to the business. Ardent Communications will abide by Australian laws relating to the use of electronic messages (email, SMS, MMS and instant messaging), telephone and faxes for marketing purposes, including the ability for recipients to ‘opt-out’ from receiving such messages at any time.
3. THE SERVICES
Overview of Ardent Communications Services
Ardent Communications collects information about the website(s) that you visit and the advertisements that you see while online via Ardent Communications technology provider (the “Technology”). You may encounter the Technology when:
- Ardent Communications or one of our Advertisers displays online advertisements on a website that you visit;
- when you open an email that contains an advertisement placed by Ardent Communications or one of our Advertisers; and/or
- when one of the Advertisers places one of Ardent Communications web beacons on a website that you visit.
- We use the information collected by the Technology in order to help make the Advertisements you see more relevant to you, and for Advertisement delivery and reporting purposes.
3.1 Information Collected via the Services
The Technology collects and uses information regarding your interaction with the Services, including, without limitation, the IP address used to access the Internet, the type of browser used, which and how many Advertiser webpages have been viewed, search terms entered on Advertiser websites, referral URLs, and the date and time of website visits.
Ardent Communications uses this information to analyse trends, identify the audience most likely to respond to an advertisement and to tailor advertisement placements for Ardent Communications Advertisers accordingly. This information may be shared with third parties (see the “Disclosure of Information to Third Parties” section below). This information will not be used by Ardent Communications to contact or identify any person individually.
3.2 Cookies and Web Beacons
Web beacons (also known as “1X1 pixels” or “clear GIFs”) are small strings of code that provide a method for delivering a graphic image on a webpage or in an email message for transferring data. Ardent Communications also uses web beacons, in combination with cookies, to analyse usage patterns. The use of a web beacon allows Ardent Communications to record when you have visited a webpage or interacted with a certain email, along with additional information that the website or email may choose to include with the beacon.
3.3 Third Party Links and Websites