Why You Need to Amplify Your Brand
Raising brand awareness involves getting consumers to recognize your business’s name and to have a full understanding of its services or products. The more people recognize your brand, the better the chances you have of attracting sales.
Brand awareness is an important part of building trust between the business and a customer. A customer who is more familiar with a brand is more likely to make repeat purchases. Once consumers are familiar with your brand, they will associate it with certain values or characteristics. Therefore, your business’s messaging should be consistent and strong. To get your business’s message to stand out, you will have to familiarize yourself with digital marketing strategies.
Search engine optimization, or SEO, is the process of increasing a website’s visibility online. More specifically, it means getting your content as close to the top of search results as possible. In order to do this, you need to make use of keywords in your web pages. When used intentionally, keywords are a great tool to seek out a specific audience for your content. The more specific your keywords are, the more likely you are to reach a more niche consumer base. Targeted keywords will also improve the likelihood of your advertising being seen at the top of the search results page. A platform like Google AdWords is an excellent tool for achieving this.
Utilise Social Media Platforms
Social media is another way you can engage with your audience online and build a network of potential customers. When using social media, you want your content to come across as authentic, engaging and genuinely interesting. On your social media platforms, you want to build a relationship with your audience rather than delivering a sales pitch to them.
Asking questions, for example, will allow your followers to directly interact with your business and will establish a personality for your brand. Call to actions, like asking your followers to tag a friend in the comment section or to use a promotional code, will boost engagement and increase traffic to your site. The more engagement there is on your social media posts, the more likely it is that your content will be seen.
Depending on the audience you want to reach, Instagram and Facebook are going to be your best options for building your brand. According to a 2018 report on social media use in Australia, Facebook and Instagram are among the most commonly visited social media sites. Other 2018 studies revealed that users ages 25 to 39 are the most active on Facebook, while Instagram is most popular with ages 25 to 34. Nearly 60 percent of Australian Instagram users and 53 percent of Facebook users are women.
If you’re looking for a way to raise your brand awareness, contact Ardent Communications today.