image representing the teams in a full service agency
13
Jul

The 360 Advantage: The Benefits of Cross-Pollination in a Full-Service Agency

In the ever-expanding realm of marketing, businesses are on a constant quest for innovative and cohesive branding strategies that make a lasting impact across all platforms. A strong and consistent brand message is the key to capturing the attention of today's consumers and standing out in a crowded marketplace. Enter the full-service marketing agency – a game-changer revolutionising how businesses can approach their marketing endeavours. What is a full-service marketing…

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young man thinking about seo and ppc strategies
31
May

SEO or PPC? Tips to choose the Best Marketing Strategy for Your Business

Invest in quick results or patiently build organic traffic? The truth is that in the SEO vs PPC battle, both digital marketing strategies have proven their effectiveness. But here is the exciting part: you don't have to choose a side. At Ardent, we are convinced that the real magic lies in combining these two strategies. By leveraging the strengths of SEO and PPC, you can achieve remarkable results that drive…

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06
Mar

7 Common Email Marketing Mistakes To Avoid  

A compelling email marketing strategy is essential for any business looking to connect with their target audience and drive conversions or leads. That’s why it's important to ensure that your email campaigns are effective and engaging to avoid common email marketing mistakes that can hinder your success.   The Ardent team are no strangers to what makes a successful email marketing campaign and we’re on hand to help you avoid these…

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Jorge, head of digital taking seminar on Ecommerce marketing trends 2023
29
Nov

E-commerce Marketing in 2023

Did you know? Annual retail e-commerce sales are expected to grow to over US$5.5 trillion by the end of 2022 and is expected to exceed US$8.1 trillion by 2026. The above stats very clearly signify that the e-commerce market is growing at a remarkable rate. But what makes an online store successful? With nearly every marketing operation now taking place online, how can one ensure that the eCommerce marketing plan…

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PR and SEO
04
May

How PR and SEO Work Together to Amplify Your Brand 

Tips to leverage the power of PR and SEO for maximum impact In today’s integrated and constantly evolving digital landscape, marketing and communication efforts are more aligned than ever before. None more so than the powerful forces of PR and SEO.   Effective tools in their own right for engaging the public and stakeholders, combining traditional PR and media relations with SEO, have become almost essential to achieving optimum results in…

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03
Mar

Navigating the Facebook funnel

Ardent Facebook Funnel E-BookDownload Let me ask you a question. What’s your objective when you log into your Facebook account? Is it to check your friend’s updates, comment on photos and generally see what’s happening in your network? Or are you logging in to search for products and make a purchase? Odds are it’s the former and not the latter. You’re going to hang out, not spend money. Facebook is…

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28
Aug

Proven Ways to Drive Traffic to Your Website in 2021 and Beyond

When life shifted overnight to an unrecognisable state due to the pandemic, a tremendous shift happened for businesses. Within weeks to months, brands were bound to cater the whole customer journey within these new boundaries either by appointing an army of marketers or joining hands with an ROI-driven digital agency. Although quickly adapting to the changing times, new technologies, and ever-evolving consumer preferences were truly unexpected but brought a lot…

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28
Aug

Which is the better platform? DBM (DV360) vs GDN

You are currently running GDN campaigns, or your agency is on your behalf. However, have you heard that there is a better platform? How do you decide between DoubleClick Bid Manager (Display & Video 360) or the Google Display Network (GDN)? If you have the expertise – either in house or agency partner then use DV360. It's a more powerful platform with access to premium inventory. If you don’t have…

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28
Aug

Top Video Advertising Trends You Need to Know

In today’s fast changing world, it is important to stay in the know – especially for marketers. Today’s complex media environment requires advertisers to stay on top of trends and act accordingly. This blog will discuss video advertising trends and how they can impact your business. To begin, it is important to understand the different viewing platforms for videos. The most common include desktops, smart TVs, mobile devices, and tablets.…

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28
Aug

How to Create an Effective Search (PPC) Campaign

If you’re spending tons of money creating advertisements, chances are you probably want them to be seen. However, the sad truth is that many dollars go to waste because targeted audience members never end up seeing the ad. For this reason, pay-per-click marketing is an effective tactic to use. When using PPC, you are paying for your spot on the internet rather than appearing organically. This can be useful because it takes…

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