In today’s integrated and constantly evolving digital landscape, marketing and communication efforts are more aligned than ever before. None more so than the powerful forces of PR and SEO.   Effective tools in their own right for engaging the public and stakeholders, combining traditional PR and media relations with SEO have become almost essential to achieving optimum results in the digital media space.  This has shifted the focus of many organisations…

Ardent Facebook Funnel E-BookDownload Let me ask you a question. What’s your objective when you log into your Facebook account? Is it to check your friend’s updates, comment on photos and generally see what’s happening in your network? Or are you logging in to search for products and make a purchase? Odds are it’s the former and not the latter. You’re going to hang out, not spend money. Facebook is…

When life shifted overnight to an unrecognizable state due to the pandemic, the most tremendous shift happened for businesses. Within a matter of weeks to months, brands were bound to cater the whole customer journey within these new boundaries either by appointing an army of marketers or by joining hands with ROI driven digital agency. Although quickly adapting to the changing times, new technologies, and ever-evolving consumer preferences was truly…

You are currently running GDN campaigns or your agency is on your behalf. However, you have heard that there is a better platform? How do you decide between DoubleClick Bid Manager (Display & Video 360) or the Google Display Network (GDN). If you have the expertise – either in house or agency partner then use DV360. Its a more powerful platform with access to premium inventory. If you don’t have…

In today’s fast changing world, it is important to stay in the know – especially for marketers. Today’s complex media environment requires advertisers to stay on top of trends and act accordingly. This blog will discuss video advertising trends and how they can impact your business. To begin, it is important to understand the different viewing platforms of videos. The most common include desktops, smart TV’s, mobile devices, and tablets.…

If you’re spending tons of money creating advertisements, chances are you probably want them to be seen. However, the sad truth is that many dollars go to waste because targeted audience members never end up seeing the ad. For this reason, pay-per-click marketing is an effective tactic to use. When using PPC, you are paying for your spot on the internet rather than appearing organically. This can be useful because it takes…