25
Feb

How Google’s cookieless internet will impact charities

Plus: Top five ways the charity sector can navigate the shift effectively The transition to a cookieless internet is expected to have several significant impacts on the charity sector, similar to its effects across various industries. Here's how the absence of third-party cookies might influence charities and their digital strategies: 1. Data Collection and Privacy Increased Privacy for Users: The move away from third-party cookies is primarily driven by increasing…

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Universal Analytics on laptop
27
Jun

The End Of Universal Analytics: What You Need To Know

Universal Analytics has been the go-to web analytics solution for over a decade. Since 2012, this service helped businesses across the internet to understand user behaviour, track website performance, and assist with optimisation of marketing strategies. However, with an ever-evolving digital landscape, technologies can also be expected to come and go. That’s why, on July 1st 2023, this service will be retired in favour of a new version. Aptly named…

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13
Mar

Google’s Guidelines for AI-Generated Content: What You Need to Know

Artificial intelligence has increasingly become a hot topic of discussion as software such as ChatGPT continues to evolve and be utilised in content creation. These discussions have brought out a wide range of perspectives, from the optimistic future this software holds for content marketing to the concerns that this will completely render copywriters obsolete. Chief among concerns about this AI software is how it can be used to manipulate organic…

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professional using chat gpt for content writing
24
Jan

The Impact of ChatGPT on Digital Marketing

ChatGPT, a large language model developed by OpenAI, is revolutionising the way digital marketers approach copywriting. As a cutting-edge AI technology, ChatGPT can help digital marketers be more efficient and effective in their copywriting efforts, resulting in better performance for their clients. The benefits of using ChatGPT One of the key benefits of using ChatGPT for digital marketing is its ability to generate high-quality, engaging, and persuasive content quickly and…

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example of google stories
04
May

Google Web Stories: Fad or Here to Stay?  

There is something inherently engaging about stories. Users find themselves drawn to these short bites of content and watching how they unfold. That’s why stories have risen to such popularity! Be it Snapchat, Meta or Tik Tok, these platforms have thrived on story-based content, and now Google has their own version with Google Web Stories.  So, what exactly are Google Web Stories?  Web Stories are a web-based version of the…

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Digital marketing
04
Aug

Three Strategies To Build Digital Marketing Resilience During COVID-19

Three ways digital marketing can help your business adapt and generate resilience through the COVID-19 pandemic There is no denying it, the pandemic has had an impact on nearly all aspects of day-to-day life. As a business owner, you've most definitely felt at least some effect from COVID-19 to your business and its operations. Whether it has directly or indirectly impacted your business, chances are the pandemic hasn't been good…

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Instagram reel ads
25
May

Instagram Is Bringing Ads To Reels in Australia

Instagram is no longer just another photo-sharing app. Instead, it has evolved into a place to discover and buy new products. As of 2018, 39% of mid-sized businesses in Australia reported that they used Instagram to increase brand recognition. And with the introduction of shoppable tags in stories, menu shortcuts, ads, and a host of other features meant to support social e-commerce businesses, it’s safe to say that this figure…

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digital-marketing-trends
29
Apr

Top Digital Marketing Trends To Focus On

In today’s online world, digital marketing is essential. No matter what your industry size is, it’s one of the best ways to grow your business. To build your brand & revenue, however, you need the latest digital marketing trends on your side. Which trends are best for your industry, though, and still relevant to consumers today? Programmatic Advertising Programmatic advertising uses AI to automate ad buying so you can target…

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30
Dec

Google Launched Brand New Crawl Stats Report In Search Console

Google announced the launch of an updated version of the Google Search Console Crawl Stats report. This report now gives you data you can use to debug crawl issues and check the health of your site with crawl related issues in Google Search. The old version just showed you a chart of pages crawled per day, kilobytes downloaded per day and time spent downloading pages by day. Here is a preview of the…

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