There is something inherently engaging about stories. Users find themselves drawn to these short bites of content and watching how they unfold. That’s why stories have risen to such popularity! Be it Snapchat, Meta or Tik Tok, these platforms have thrived on story-based content and now Google has their own version with Google Web Stories.  So, what exactly are Google Web Stories?  Web Stories are a web-based version of the…

Three ways digital marketing can help your business adapt and generate resilience through the COVID-19 pandemic There is no denying it, the pandemic has had an impact on nearly all aspects of day-to-day life. As a business owner, you've most definitely felt at least some effect from COVID-19 to your business and its operations. Whether it has directly or indirectly impacted your business, chances are the pandemic hasn't been good…

Instagram is no longer just another photo-sharing app. Rather, it has evolved into a place to discover and buy new products. As of 2018, 39% of mid-sized businesses in Australia reported that they used Instagram to increase brand recognition. And with the introduction of shoppable tags in stories, menu shortcuts, ads, and a host of other features meant to support social ecommerce businesses, it’s safe to say that this figure…

In today’s online world, digital marketing is essential. No matter what your industry size is, it’s one of the best ways to grow your business. To build your brand & revenue, however, you need the latest digital marketing trends on your side. Which trends are best for your industry, though, and still relevant to consumers today? Programmatic Advertising Programmatic advertising uses AI to automate ad buying so you can target…

Google announced the launch of an updated version of the Google Search Console Crawl Stats report. This report now gives you data you can use to debug crawl issues and check the health of your site with crawl related issues in Google Search. The old version just showed you a chart of pages crawled per day, kilobytes downloaded per day and time spent downloading pages by day. Here is a preview of the…