SYMBYX Biome Doubles Online Revenue with Innovative Paid Media Strategy
Digital Performance Director
Ardent
Our challenge was to raise awareness of SYMBYX Biome’s breakthrough Parkinson’s light therapy and educate the market on its benefits. With limited familiarity, we nurtured prospects through a full-funnel strategy, from education to conversion. By focusing on high-performing markets and making data-driven decisions, we doubled online revenue and positioned SYMBYX as a leader in this field.
ROAS increased by
%
Paid Campaigns Drove a Surge in Transactions by
%
Online Revenue From Paid Efforts Jumped
%
The Business
SYMBYX Biome, at the forefront of providing innovative light therapy devices for Parkinson’s disease, sought to amplify revenue and transaction volumes amidst market awareness and medical endorsement challenges. With products designed to alleviate symptoms for those with Parkinson’s, the goal was to navigate the intricate path of educating potential users about this treatment, fostering acceptance and usage.
Embarking on a mission to transform understanding and acceptance, SYMBYX partnered with us to deploy a comprehensive paid media strategy, targeting a global audience.
The Challenge
The primary hurdle for SYMBYX was the market’s unfamiliarity with their cutting-edge technology and its benefits, coupled with scepticism from medical professionals. Given the groundbreaking nature of their product and its relatively high price point, a conventional marketing approach was insufficient.
The task was not only to educate potential customers about this innovative treatment but also to navigate them through a prolonged buying journey, addressing scepticism with evidence and trust-building through education and engagement.
Our Process
Addressing these challenges head-on, we executed a full-funnel paid media marketing strategy with a strong emphasis on education and nurturing. We developed a rich mix of educational content, client testimonials, email marketing efforts, and webinars to answer prevalent questions and provide valuable resources.
Our approach was rigorously data-driven, with continuous analysis across all channels and metrics, including audience engagement, creative performance, and campaign efficiency. This allowed for incremental improvements across awareness, consideration, and conversion stages. By identifying and focusing on the highest-performing markets globally, we optimised our investment to maximise returns.
We leveraged paid media channels that matched SYMBYX’s niche target audience in all stages of the funnel—Google, YouTube, Meta, TikTok, and Programmatic advertising—to ensure comprehensive reach and engagement.
Lastly, a strategic conversion rate optimisation (CRO) audit was conducted to refine the user experience further, ensuring a seamless path to conversion and an improved user experience for prospects.
The Impact
This holistic approach not only educated the market about SYMBYX’s innovative treatments but significantly improved the user journey, leading to a marked increase in transactions and revenue.
The strategic focus on nurturing prospects through tailored content and direct engagement, coupled with optimised paid media targeting, propelled SYMBYX into a leading position within its niche, demonstrating the power of a well-executed full-funnel marketing strategy in driving both awareness and conversion.