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Gregory Jewellers

Seeking to gain traction in a highly competitive engagement ring market, Gregory Jewellers engaged Ardent’s SEO services to boost online engagement rings and wedding band sales. We constructed a custom campaign to focus on the ideal buyer, optimised keywords for intent, and maximised the compelling nature of its website content.  

Success was achieved quickly, with 2021 SEO results including: 

  • Over 100 targeted keywords ranked in January alone  
  • 48 keywords ranked in top 3 positions  
  • 108 keywords ranked on the coveted first page of Google results  
  • Organic traffic grew seven-fold from the previous year 
  • Increased e-commerce conversion rates and revenue  

In addition, Ardent advised on the development of long form SEO content to assist with converting a higher rate of targeted website traffic, with a particular emphasis on engagement ring purchase journey. 

Howards Storage World

Main objectives of our SEO activities included closing the distance between Howards Storage World and its top competitors, increasing monthly revenue, and gaining recognition as the go-to brand for home organisation. Ardent conducted keyword research to set a strategy with the aim of outperforming key competitors and target Howards Storage World’s local audiences.  

Our SEO work started with a comprehensive audit to diagnose any technical issues that might be causing its low search visibility including mitigating toxic backlinks, optimising for traffic conversion and local focus for enhanced impact.  

The results were incredible with a 387-place rise in Google search position. Not only did Howards Storage World earn huge gains in Google Search position, but they blew away the competition with a steep increase of keywords ranking on the top 3 of SERPs 

Megasealed

As an established business, Megasealed required the right combination of marketing knowledge and digital media experience to improve SEO rankings and boost online presence. Ardent implemented on-site and off-site SEO, as well as content strategies to create measurable results for Megasealed.  

Key results achieved through SEO tactics include the Megasealed principal keyword ‘leaking shower’ ranking first on the Google SERP.  

Ardent’s SEO forecast for Megasealed includes continued local SEO and website content optimisation for its growing list of franchises around Australia.  

Loreto Normanhurst

With a new redesigned website, Loreto Normanhurst sought Ardent’s SEO expertise to optimise its organic positioning, increase visibility and lower lead-acquisition cost. 

Since the commencement of our partnership in July 2021, organic traffic growth has steadily inclined with ongoing website optimisation working to continue this trend.  

TradieSpec

TradieSpec came to Ardent’s SEO team looking to improve overall user experience and generate more leads for its specialised ute rental business. Our SEO work has included a comprehensive competitor analysis, keyword research, website SEO optimisation and the creation of multiple new web pages. 

Since we started working on the TradieSpec campaign in August 2021, Ardent has accomplished outstanding SEO results including: 

  • 4436% increase in organic users visiting the TradieSpec website 
  • Doubled the number of ranking keywords  
  • 67% increase in the number of keywords on page one of the SERPs 

The dramatic keyword movement yielded equally dramatic results in clicks and impressions. The resulting 2.01K organic clicks and 102K organic impressions meant that the optimised TradieSpec content was meeting searchers’ intent.  

In 2022, Ardent will continue this SEO work on a larger scale, redesigning the entire TradieSpec website with the goal to enhance user experience and conversions.  

Proof is in the pudding.

Digital strategies and proven results that speak for themselves. Find out how we have grown our clients online.

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Best Restaurant Australia

Best Restaurant Cards

Traditional in store gift card transformational growth via ecommerce strategy.

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Loreto Normanhurst

Loreto Normanhurst

Widespread PR coverage across print, digital and television reaching an audience of over 500,000.

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Proof is in the pudding.

Digital strategies and proven results that speak for themselves. Find out how we have exceeded our client’s expectations.

Learn More

Resources

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Resources

Not For Profit

Ardent Gives Back to Charities

At Ardent we know how important an effective digital marketing strategy is to...
Read More
Search Engine Optimisation

Five Ways to Supercharge Your SEO in 2022

85 per cent of consumers use search engines to find...
Read More
Digital Marketing Updates

Three Strategies To Build Digital Marketing Resilience During COVID-19

Three ways digital marketing can help your business...
Read More
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