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First Loreto, Then the World
Former alumnae Ellen Roberts (2009) and Tahli Moore (2012) were selected in the Australian softball squad, alongside fellow alumnae and the new queen of Australian hurdling, Liz Clay (2012). As the athletes geared up to contend with the best of the best at an international level, Ardent set out to engage key local and national media to achieve positive exposure for Loreto Normanhurst.
The targeted campaign saw Ardent develop press kit materials including the curation of a dedicated digital PR newsroom to house the campaign’s press release and collateral for media outreach. Ardent developed a comprehensive media database including both news and sporting journalists to leverage the incredible feel-good news story of three former students hitting the world sporting stage.
As a result of the campaign, Loreto Normanhurst achieved widespread coverage across a range of both print and digital titles reaching an audience of over 500,000. The campaign also culminated in an incredible feature for Loreto Normanhurst students and Principal, Marina Ugonotti, on SBS World News in celebration of the opening softball event of the Tokyo Games.
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