Loreto Normanhurst

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First Loreto, Then the World

Former alumnae Ellen Roberts (2009) and Tahli Moore (2012) were selected in the Australian softball squad, alongside fellow alumnae and the new queen of Australian hurdling, Liz Clay (2012). As the athletes geared up to contend with the best of the best at an international level, Ardent set out to engage key local and national media to achieve positive exposure for Loreto Normanhurst.

The targeted campaign saw Ardent develop press kit materials including the curation of a dedicated digital PR newsroom to house the campaign’s press release and collateral for media outreach. Ardent developed a comprehensive media database including both news and sporting journalists to leverage the incredible feel-good news story of three former students hitting the world sporting stage.

As a result of the campaign, Loreto Normanhurst achieved widespread coverage across a range of both print and digital titles reaching an audience of over 500,000. The campaign also culminated in an incredible feature for Loreto Normanhurst students and Principal, Marina Ugonotti, on SBS World News in celebration of the opening softball event of the Tokyo Games.

Client Quotes

The Ardent team are amazing. Megasealed Australia cannot be happier with their service and ability to deliver the best result. Very happy to have them on board!

testimonail The Megasealed Team

Working in a small, but successful family run business means there are few resources, with everyone doing many jobs. Therefore, when it comes to media planning and buying it is essential to partner with someone that adds value, not only via experience, but by saving time and making things simpler and easier. Ardent Communications does this.

testimonail Real Foods – Corn Thins

Ardent Communications have a great team who are very digital savvy and an impressive senior leadership team. Their experience in Google Ads is fantastic. They took the time to understand what we wanted to achieve as a business, and this really impressed me. They are genuine people who want to make a difference for other businesses. Highly recommended.

testimonail Flo 2 Cash

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Resources

Digital Marketing Updates

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