Public Relations Partnership
The Leyla Rose Collection is named after the founding wives of Gregory Jewellers, Leyla and Rose Gregory. Designed exclusively by Gregory Jewellers in Australia, each piece features hand-cut zirconia’s that are set in sterling silver, encapsulating the Gregory family’s dedication to quality.
“We are thrilled to bring visibility to this beautiful range and work towards their ultimate goal of establishing the Leyla Rose Fine Silver Collection as a global brand that’s highly sought after,” Ardent PR & Partnerships Director Elouise Hahn said.
Sara Gregory, Creative Director of Leyla Rose, has always been captivated with the meaning and sentimentality of Jewellery.
“Leyla has been an opportunity for me to express my creativity. It has also afforded me the ability to be able to offer beautiful jewellery for women to purchase at an affordable price point. This way, we can speak to all women of all levels so they can wear our jewellery and feel special,” Sara Gregory said.
An integrated public relations campaign aimed at mainstream media, fashion and wedding titles and key influencers is ongoing. Key highlights include a feature on the leading women’s lifestyle site, Mamamia, which drove a 9000% increase in page views following the article release. Leyla Rose also continues an ongoing promotional partnership with KIIS 1065, resulting in fantastic brand awareness across Australia’s number one breakfast radio program, the Kyle and Jackie O Show and a personal on-air shout out from Jackie O!
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