Gregory Jewellers

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Gregory Jewellers’ heritage dates back to the 1940s in the city of Midyat, the heart of the Syriac Aramean community. The Silver Filigree work performed by the Master Jewellers is a distinctive artisan style of the province, a design element that Gregory Jewellers pays tribute to through many of its designs. Jewellery making, a celebrated handicraft of Midyat, had been the main source of trade there for hundreds of years.

The Challenge

The challenge with Gregory Jewellers was to elevate their brands digital strategy to match their products and service. With the changing consumer behaviour and media consumption it was evident that there where gaps in how the brand reached its target audience, drove foot traffic in store, to its online store and built upon its brand equity.

The Strategy

A Gregory Jewellers is an Australian Jewellery Studio that predominantly focused on sales through brick-and-mortar studios. With 14 stores in Sydney and 2 in Melbourne, the primary strategy was to drive store visits and explore the possibility of using E-Commerce to boost sales performance.

A well designed paid social campaigns drove the target audience to the E-commerce website consequently leading to the population of audience lists based on user behaviour on the website.

Google Ads and Shopping was deployed to capture those in market audiences with search and shopping ads. Once Search, Shopping and Social was activated, a multi-channel attribution was able to be created, in which we saw a significant increase in performance.

Within less than a month, audience lists were populating with great speed and audience specific campaigns were launched along with specific remarketing to make sure the brand is present through the entire purchase cycle. Gregory Jewellers tasted success through E-Commerce and subsequently invested more time and resources into establishing a stronger digital presence.

Result

Client Targets Achieved and Exceeded

Website sales up 258%

Conversion rate up 66%

Revenue up 386%

Client Quotes

The Ardent team are amazing. Megasealed Australia cannot be happier with their service and ability to deliver the best result. Very happy to have them on board!
The Megasealed Team

Working in a small, but successful family run business means there are few resources, with everyone doing many jobs. Therefore, when it comes to media planning and buying it is essential to partner with someone that adds value, not only via experience, but by saving time and making things simpler and easier. Ardent Communications does this.
Real Foods – Corn Thins

Ardent Communications have a great team who are very digital savvy and an impressive senior leadership team. Their experience in Google Ads is fantastic. They took the time to understand what we wanted to achieve as a business, and this really impressed me. They are genuine people who want to make a difference for other businesses. Highly recommended.
Flo 2 Cash