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Bumper Sales During Ardent’s Successful PR Drive
With the launch of Best Restaurants of Australia’s NEW integrated booking and restaurant directory website imminent, Ardent developed an innovative public relations strategy to drive traction for Best Restaurants of Australia and the Best Restaurants Gift Card within the market.
Ardent led Best Restaurants of Australia’s refreshed public relations efforts with a highly successful newsjacking strategy, leveraging topical issues including the reopening of hospitality venues and expected stock shortages driving up gift card sales this Christmas.
Our targeted media outreach across the news and lifestyle sector achieved several prominent placements such as commentary across the Herald Sun’s digital site, and interviews for Best Restaurants of Australia Managing Director, Maureen de Groot, on 3AW.
Highlighting this campaign was an incredible feature on Australia’s top-rated Breakfast TV Program, Sunrise. With gift card sales booming post lockdown, Ardent secured expert commentary from Maureen de Groot and a major product placement reaching a national audience of almost 440,000.
Off the back of the Sunrise segment, the Best Restaurants Gift Card received its second-best day of website traffic and card sales for the entire year!
Ardent is continuing its efforts to amplify the new Best Restaurants of Australia website through a curated media gifting and outreach strategy.
Proof is in the pudding.
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