Challenge
Increase Digital Marketing Performance
To establish a digital footprint for a traditional and local jewellery store.
Solution
Strategic Digital Marketing
A shift from a traditional website to an e-commerce website was undertaken along with detailed tag implementation strategy to record the behaviour flow of users. With high involvement purchases, it is critical to remind the user about the brand along every step of the path to purchase. A paid social campaign further drove traffic to the website through instant experience ads and remarketing to specific audience lists.
Results
Comparison of Result
A well designed paid social campaign drove the target audience to the E-commerce website consequently leading to the population of audience lists based on user behaviour on the website.
Users were then targeted through display remarketing resulting in a 698.26% increase in sales over six months. The social presence of Gregory jewellers grew rapidly alongside their organic rankings.
PROJECT DETAILS
Delivering Results
Gregory Jewellers is an Australian Jewellery Studio that predominantly focused on sales through brick and mortar studios. With 14 stores in Sydney and 2 in Melbourne, the primary strategy was to drive store visits and explore the possibility of using E-Commerce to boost sales performance.
The project deliverables were set in stone. Drive traffic to the new E-Commerce enabled website while also driving a healthy amount of traffic to the jewellery studios. In terms of digital solutions, the objective was to drive as much traffic as possible to the new E-commerce website where we had set up tags that would populate specific audience lists. Furthermore a paid social brand campaign was launched on Facebook to create a digital trail leading straight to the Gregory Jewellers website.
Within less than a month, audience lists were populating with great speed and audience specific campaigns were launched along with specific remarketing to make sure the brand is present through the entire purchase cycle. Gregory Jewellers tasted success through E-Commerce and subsequently invested more time and resources into establishing a stronger digital presence.
CLIENT’S REVIEW
From The Clients
Working in a small, but successful family run business means there are few resources, with everyone doing many jobs. Therefore when it comes to media planning and buying it is essential to partner with someone that adds value, experience, and saves time, making things simpler and easier. Ardent Communications does this. The team know their stuff, while also being open to suggestions & questions, so the best plan & results can be achieved.
Real Foods – Corn Thins
Sydney, Australia
Working with Ardent Communications has been great as they go above and beyond to help when you need it. The team is very responsive and hands on and is a pleasure working with them. I would recommend them to anyone!
World of Business Ideas – World Business Forum
Sydney, Australia
Great digital agency. We couldn't be happier with the first class service and results. I highly recommend Danny and his team.
Howards Storage World
Sydney, Australia
Danny and his team are amazing. Megasealed Australia can't be happier with their service and drive the best result. They are always analysing what could be better for the company and present all different option. Very happy to have them on board! The Megasealed Team
Megasealed Australia
Sydney, Australia
Very professional and helpful marketing service! We enjoyed working with them on several campaigns.
Universal Pharmaceuticals
Sydney, Australia
Ardent have been incredibly helpful with sorting out our website. They're quick to respond to any problems we were sorting out, and very Professional with dealing with us.
Drink Scene
Sydney, Australia
Ardent Communications have a great team who are very digital savvy and an impressive senior leadership team. Their experience in Google Ads is fantastic. They took the time to understand what we wanted to achieve as a business and this really impressed me. They are genuine people who want to make a difference for other businesses. Highly recommended - especially for Google Ads.
Flo2Cash
Sydney, Australia
My company has been associated with Ardent for over 3 years. During that time we have been able to successfully grow the market and database for our busy travel company. Danny has always been available and has led his team capably to deliver the required outcomes. I would recommend Ardent for a wide range of digital, social, print and associated marketing solutions.
Railway Adventures
Sydney, Australia
Danny and his team we’re fantastic in their personal approach to understanding our needs. The team are friendly, energetic and knowledgeable. They took the time to get to know our needs and assisted us in providing strategies for growth. We would highly recommend Ardent Communications. Elissa Glenn, Lexus of Parramatta.
Lexus of Parramatta
Sydney, Australia
Ardent Communication are really a good company. The level of work done by them are amazing, communication is prompt. Rahat Ali Marketing & Communications Officer
Kings Own Institute
Sydney, Australia
Ardent Communications is a great company to work with. They are professional and competitive. Mary Kerjean National Marketing Manager
Supagas
Sydney, Australia
