Challenge
Increase market share alongside website sales.
Solution
Challenge And Solutions
A combination of brand and non-brand campaigns over search, supported by engaging creatives over the display network. The content push strategy allowed Best Gift Cards to improve click through rates and quality scores, thereby improving the overall ad rank of the account. A thorough keyword analysis in addition with targeted remarketing achieved significant success.
Results
Comparison of Result
A total increase in conversions by 130% with a 15% increase in Click Through Rates. The conversion rate in the account doubled results in an 81.9% increase in online sales QoQ.
PROJECT DETAILS
Delivering Results
Best Gift Cards is a gifting business in a very tightly packed competitive space. The objective was to establish as much of a presence as possible and capture market share from competitors. The goal was to leverage the digital gift cards and reduce the dependency on the sale of physical gift cards.
As Best Gift Cards had a good organic presence the focus shifted more towards non-brand related campaigns based on through keyword research and customer segmentation. A pattern in the purchasing behavior was noticed from Google Analytics. Customers were more active during certain times of the day and this provided a great opportunity to influence them to make a purchase.
An Add to Cart strategy was also used to make sure additions to cart were followed up on by the customers through reminders from remarketing ads. The increase in number of conversions and purchase values are strong reminders of the success of these two strategies.
CLIENT’S REVIEW
From The Clients
Working in a small, but successful family run business means there are few resources, with everyone doing many jobs. Therefore when it comes to media planning and buying it is essential to partner with someone that adds value, experience, and saves time, making things simpler and easier. Ardent Communications does this. The team know their stuff, while also being open to suggestions & questions, so the best plan & results can be achieved.
Real Foods – Corn Thins
Sydney, Australia
Great digital agency. We couldn't be happier with the first class service and results. I highly recommend Danny and his team.
Howards Storage World
Sydney, Australia
Danny and his team are amazing. Megasealed Australia can't be happier with their service and drive the best result. They are always analysing what could be better for the company and present all different option. Very happy to have them on board! The Megasealed Team
Megasealed Australia
Sydney, Australia
Very professional and helpful marketing service! We enjoyed working with them on several campaigns.
Universal Pharmaceuticals
Sydney, Australia
My company has been associated with Ardent for over 3 years. During that time we have been able to successfully grow the market and database for our busy travel company. Danny has always been available and has led his team capably to deliver the required outcomes. I would recommend Ardent for a wide range of digital, social, print and associated marketing solutions.
Railway Adventures
Sydney, Australia
Danny and his team we’re fantastic in their personal approach to understanding our needs. The team are friendly, energetic and knowledgeable. They took the time to get to know our needs and assisted us in providing strategies for growth. We would highly recommend Ardent Communications. Elissa Glenn, Lexus of Parramatta.
Lexus of Parramatta
Sydney, Australia
Ardent Communication are really a good company. The level of work done by them are amazing, communication is prompt. Rahat Ali Marketing & Communications Officer
Kings Own Institute
Sydney, Australia
Ardent Communications is a great company to work with. They are professional and competitive. Mary Kerjean National Marketing Manager
Supagas
Sydney, Australia
Ardent Communications have a great team who are very digital savvy and an impressive senior leadership team. Their experience in Google Ads is fantastic. They took the time to understand what we wanted to achieve as a business and this really impressed me. They are genuine people who want to make a difference for other businesses. Highly recommended - especially for Google Ads.
Flo2Cash
Sydney, Australia
Working with Ardent Communications has been great as they go above and beyond to help when you need it. The team is very responsive and hands on and is a pleasure working with them. I would recommend them to anyone!
World of Business Ideas – World Business Forum
Sydney, Australia
Ardent have been incredibly helpful with sorting out our website. They're quick to respond to any problems we were sorting out, and very Professional with dealing with us.
Drink Scene
Sydney, Australia
