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Video Advertising Trends

In today’s fast changing world, it is important to stay in the know – especially for marketers. Today’s complex media environment requires advertisers…
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Developing a Media Outreach Strategy

What is Media Outreach? Media outreach is the practice of pitching a story to a news publication or other media outlet. More recently,…
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Why Your Business Needs Influencer Marketing

What is Influencer Marketing? An influencer can be defined as a person with the ability to change the behaviour or attitudes of others.…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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