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Mission

To ignite marketing innovation and be instrumental in the success of our partners.

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Vision

To evolve and grow to become Australia’s largest independent full-service agency.

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The Ardent journey

Ardent was founded in 2018 with a desire and passion for more. And it is by no coincidence that Ardent was chosen for the agencies name.

Founder Danny Massa believes it is this passion that gets us out of bed, and it is this passion that underpins Ardent’s success – both as an agency and the excellent performance we deliver for our clients and partners.

From a single, passionate person with a dream yet no clients, to three years later and a team of over 19 dedicated marketers propelling the agency forward.

The team lives the values of the agency. Each and every day we challenge ourselves and our clients for more, we deliver and are measured only by excellent results, and most importantly we evolve ourselves and our clients through a period of transformation.

Like all living things, without the ability to evolve we cannot grow.

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Values

Challenge Deliver Evolve Transform

Challenge

your needs
status quo

We dare you to go outside of your comfort zone. Not for awards or accolades, but for fresh thinking that drives consumer behaviour, sales results and return on investment through innovative digital solutions.

Deliver

nimble solutions
for growth

Every business and their needs are different. Ardent designs nimble strategies that place your customer and core business needs at the centre. From there we continually plan, test and optimise the strategy to drive real results.

Evolve

unlock your
brand’s potential

Your business, its brand and reputation are what matters. Ardent works with you to evolve and unlock its full potential and build its engagement and trust with your target groups. We do this through digital solutions that inspire the consumer on their path to conversion.

Transform

a change
for success

There is growth and then there is transformational change which takes your business and its results to the next level. Ardent works with you in identifying where this growth can be achieved and craft digital strategies and campaign messages that deliver on this change.

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Meet the team

Our team comes together from diverse backgrounds and industry experience. We leverage our combination of skills and expertise to provide the best possible solutions for our valued partners and clients.

Danny
Danny has a passion for innovative marketing solutions that transform brands. With decades of mainstream media experience he is an accomplished leader. On weekends you'll find Danny enjoying time with his three kids, surfing, following the Dragons and having a beer.
Danny Massa

Managing Director

Elouise Hahn
Elouise has over 15 years’ experience working across the media and communications sector. She is a skilled leader of the Ardent team providing strategic advice to Management and Boards across Australia. She has three young children, loves pilates, and gourmet food.
Elouise Hahn

Director

Jorge
Jorge has a deep understanding of the digital environment and data analysis. He is passionate about taking on new challenges and driving client strategy. On weekends you’ll find Jorge with friends or behind the decks practising his DJ skills.
Jorge Garrido Díez

Head of Digital

Shannon
Shannon is enthusiastic about driving exciting PR campaigns and has a passion for brand storytelling. On the weekends you'll find Shannon catching up with friends, flexing her floristry skills and walking her fur-baby Louie.
Shannon Muscolino

PR & Communications Account Director

Domenico Marcoccia
Dom has a strong background in paid media analytics and a keen interest in consumer behaviour. He’s a self-confessed football fanatic, and grew up playing football in Venezuela, even representing the national under 17’s team!
Domenico Marcoccia

Digital Performance Account Director

Les Hallack
With 25 years of industry experience, Les is a seasoned creative with exceptional skills in brand, strategy, concept, design, photography, videography, and production across TV, digital and print. Les has a solid track record and innate ability to capture messaging in a visual way.
Les Hallack

Creative Director

Elisenda Picart Valls
Eli is a results-driven digital guru with a logical approach to master plans and big-picture SEO strategies. She has a wealth of experience in the industry, and is always looking for ways to improve her clients' online presence and drive more traffic to their websites. If she's not talking about her cats, she's sharing her snacks with the Ardent office!
Elisenda Picart Valls

SEO Account Director

Jason Wei
Jason brings his experience as a freelance copywriter to his SEO role at Ardent. On the weekend you’ll find Jason reading Japanese Manga comics, watching YouTube and browsing online Reddit forums for interesting threads.
Jason Wei

SEO Account Manager

Aida Rahim
Aida has a background in offline advertising and brings her valued experience into the paid media team and is carving out a niche in social and programmatic advertising. She has an undeniable sweet tooth and her go-to flavour is chocolate. Although she loves all things cats, her favourite feline is her kitty, Lucy!
Aida Rahim

Digital Account Manager

Arathi Muraleedharan
Arathi brings a wealth of experience in backlink creation to boost website traffic and google rankings for Ardent clients. In her spare time, you'll find her creating DIY paper craft videos on her Youtube channel, exploring new places, and trying new cuisines.
Arathi Muraleedharan

SEO Account Executive

Nicky Seysan
Nicky is a passionate creative who enjoys the opportunity to learn new skills and showcase her creative flair, especially around illustration. Outside of the Ardent office, you'll find Nicky delving into the newest fantasy novel and working on doing her own incredible nail art!
Nicky Seysan

Graphic Designer

Ritvij Gulati
Ritz is all about understanding the consumer journey to perfect marketing strategy and finds the use of AI in the industry extremely fascinating! On the weekends you'll find Ritz whipping up an old fashioned cocktail, spending time at the beach or exploring new places! He's also a killer DJ but didn't want to toot his own horn, so we'll do it for him!
Ritvij Gulati

Digital Account Manager

Bogna Soltysiak
Bogna is a keen digital marketing enthusiast with a passion for exploring the latest trends and techniques in the ever-changing industry landscape. Outside of work, Bogna enjoys pursuing a healthy and active lifestyle through fitness and exploring new hiking trails!
Bogna Soltysiak

Digital Account Executive

Jordan Christodoulou
Jordan is enthusiastic about all things digital marketing with an acute passion for pay-per-click (PPC) optimisation. In his spare time you'll find Jordan scoping out the latest in tech and watches and discovering new experiences!
Jordan Christodoulou

PPC Search Executive

Mark Kratochvill
With 7 years of experience in digital marketing specialising in paid performance, Mark helps clients with their digital strategy, campaign management, and digital maturity across the Google Marketing Platform. Beyond work, he relishes time with family and friends, playing rugby and chess. Mark's curiosity extends to travel, where he enjoys learning about different cultures.
Mark Kratochvill

Paid Performance Manager

Patricio Churruarin
With over 4 years of expertise in driving 6-7-figure revenue growth for e-commerce brands, Pato is Ardent's expert in high-impact paid social strategies. He shares a true passion for analysing data and optimising ads. When not on the tools, you'll find him enjoying outdoor activities with his family or dedicating time to his true hobby - fly fishing!
Patricio Churruarin

Paid Social Manager

Adrian Wang
Adrian is a master's trained UX/UI designer with a strong background in graphic design. On the weekends, you’ll find him organising and running dungeons and dragons sessions for his friends. Adrian is passionate about motorcycles and watches.
Adrian Wang

Digital Designer

Chelsea Peters
Chelsea brings almost two decades of media and marketing experience to the Ardent team, demonstrating her proficiency in creative PR pitches and influencer collaborations. She confesses an obsession with the Kardashians, bringing a pop culture flair to the office. Beyond work, Chelsea's day begins at 4am with an F45 session, a testament to her discipline and commitment to success.
Chelsea Peters

PR Account Manager

Olive Morrison
Olive bring's her incedible organisation to her role as media coordinator. She has a background in film and has worked as a portrait photographer for 8 years. When not behind the lens, she is hanging out with her dog James or playing trivia nights—she even earned the nickname 'IMDB' among friends!
Olive Morrison

Media Coordinator

Ram Shankar Ale Magar
Ram is a passionate web developer with a two-year track record of creating digital solutions. When not immersed in code, you'll find him on the football field. Ram is keenly interested in discovering new places and is always eager to try new cuisines.
Ram Shankar Ale Magar

Web Developer

Laura Baldock
Laura has 7 years of experience in marketing and communications roles, predominantly working for and with Not for Profits. Content writing and wordsmithing are her favourite aspects of her role. Outside of work you can find her perusing bookshops, listening to a podcast, or working her way through Time Out ‘Things to Do’ guides.
Laura Baldock

PR Manager

Proof is in the pudding.

Digital strategies and proven results that speak for themselves. Find out how we have grown our clients online.

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Traditional in store gift card transformational growth via ecommerce strategy.

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Proof is in the pudding.

Digital strategies and proven results that speak for themselves. Find out how we have grown our clients online.

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