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To partner with like-minded businesses and be instrumental in their success.



To evolve and grow to become Australia’s largest independent full-service agency.


The Ardent journey

Ardent was founded in 2018 with a desire and passion for more. And it is by no coincidence that Ardent was chosen for the agencies name.

Founder Danny Massa believes it is this passion that gets us out of bed, and it is this passion that underpins Ardent’s success – both as an agency and the excellent performance we deliver for our clients and partners.

From a single, passionate person with a dream yet no clients, to three years later and a team of over 12 dedicated marketers propelling the agency forward.

The team lives the values of the agency. Each and every day we challenge ourselves and our clients for more, we deliver and are measured only by excellent results, and most importantly we evolve ourselves and our clients through a period of transformation.

Like all living things, without the ability to evolve we cannot grow.



Challenge | Deliver | Evolve | Transform

Challenge your status quo

We dare you to go outside of your comfort zone. Not for awards or accolades, but for fresh thinking that drives consumer behaviour, sales results and return on investment through innovative digital solutions.

Deliver nimble solutions for growth

Every business and their needs are different. Ardent designs nimble strategies that place your customer and core busines needs at the centre. From there we continually plan, test and optimise the strategy to drive real results.

Evolve unlock your brands potential

Your business, its brand and reputation are what matters. Ardent works with you to evolve and unlock its full potential and build its engagement and trust with your target groups. We do this through digital solutions that inspire the consumer on their path to conversion.

Transform: A change for success

There is growth and then there is transformational change which takes your business and its results to the next level. Ardent works with you in identifying where this growth can be achieved and craft digital strategies and campaign messages that deliver on this change.


Meet the team

Our team comes together from diverse backgrounds and industry experience. We leverage our combination of skills and expertise to provide the best possible solutions for our valued partners and clients.

Danny has a passion for innovative marketing solutions that transform brands. With decades of mainstream media experience he is an accomplished leader. On weekends you’ll find Danny enjoying time with his two kids, surfing, following the Dragons and having a beer.
Danny Massa


Elouise ensures our client’s messaging hits the mark and has maximum reach. She has a diverse background in journalism, not-for-profit marketing, public relations and human rights law. Elouise has two young children, loves pilates and gourmet food.
Elouise Hahn

PR and Partnerships Director

Sonam has a keen thirst for all things digital, client relationships and building campaigns that deliver results! Away from work, you’ll find Sonam enjoying time with her baby, exploring new places and spending time with friends.

Account Director

Jorge has a deep understanding of the digital environment and data analysis. He is passionate about taking on new challenges and driving client strategy. On weekends you’ll find Jorge with friends or behind the decks practising his DJ skills.
Jorge Garrido Díez

Head of Digital

Anamika Sethi
Ana brings a wealth of SEO experience to the Ardent team across a variety of sectors including travel, fashion, and health. In her free time, you’ll find Ana watching Netflix, trying new vegan recipes, or exploring new places.
Anamika Sethi

SEO Manager

Helena brings her creative passion to the Ardent team as she delivers exceptional results across paid media. She enjoys writing and is a talented artist who is always looking for a new project to work on. Outside of work, she loves going on new adventures.
Helena Fabian

Digital Account Executive

Shannon is enthusiastic about driving exciting PR campaigns and has a passion for brand storytelling. On the weekends you’ll find Shannon catching up with friends and walking her fur-baby Louie.
Shannon Muscolino

PR Account Manager

Les has been passionate about photography, art and design for as long as he can remember, having first picked up a camera around the age of eight. Les has worked across a variety of clients and delivers exceptional designs and solutions.
Les Hallack

Creative Director

Ranjeetha Singh
Raj is Ardent’s search marketing expert! She is always on the hunt for her next client challenge and loves that no two days in digital marketing are ever the same. Outside of the office, Raj loves to relax by spending her time cooking or painting!
Ranjeetha Singh

Senior Account Manager

Domenico Marcoccia
Dom has a strong background in paid media analytics and a keen interest in consumer behaviour. He’s a self-confessed football fanatic, and grew up playing football in Venezuela, even representing the national under 17’s team!
Domenico Marcoccia

Digital Account Executive

Jason Wei
Jason brings his experience as a freelance copywriter to his SEO role at Ardent. On the weekend you’ll find Jason reading Japanese Manga comics, watching YouTube and browsing online Reddit forums for interesting threads.
Jason Wei

SEO Account Executive

Isabella Joannou
Izzy has a keen interest in everything social media and content creation and has a passion for making a difference in the not-for-profit space. She is Ardent’s chief cocktail connoisseur and has a daily ritual of watching the sunrise!
Isabella Joannou

Digital Account Executive

Proof is in the pudding.

Digital strategies and proven results that speak for themselves. Find out how we have exceeded our client’s expectations.

Learn More

Best Restaurant Australia

Best Restaurant Cards

Traditional in store gift card transformational growth via ecommerce strategy.

Read Case Study

Gregory Jewellers

Gregory Jewellers

Luxury jewellery retailer sees significant ecommerce sales growth via integrated digital strategy.

Read Case Study

Proof is in the pudding.

Digital strategies and proven results that speak for themselves. Find out how we have exceeded our client’s expectations.

Learn More

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      Get in touch with the team about scaling your digital marketing to the next level. Stand out from your competitors through our robust digital marketing techniques.