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Mission

To ignite marketing innovation and be instrumental in the success of our partners.

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Vision

To evolve and grow to become Australia’s largest independent full-service agency.

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The Ardent journey

Ardent was founded in 2018 with a desire and passion for more. And it is by no coincidence that Ardent was chosen for the agencies name.

Founder Danny Massa believes it is this passion that gets us out of bed, and it is this passion that underpins Ardent’s success – both as an agency and the excellent performance we deliver for our clients and partners.

From a single, passionate person with a dream yet no clients, to three years later and a team of over 12 dedicated marketers propelling the agency forward.

The team lives the values of the agency. Each and every day we challenge ourselves and our clients for more, we deliver and are measured only by excellent results, and most importantly we evolve ourselves and our clients through a period of transformation.

Like all living things, without the ability to evolve we cannot grow.

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Values

Challenge Deliver Evolve Transform

Challenge

your needs
status quo

We dare you to go outside of your comfort zone. Not for awards or accolades, but for fresh thinking that drives consumer behaviour, sales results and return on investment through innovative digital solutions.

Deliver

nimble solutions
for growth

Every business and their needs are different. Ardent designs nimble strategies that place your customer and core business needs at the centre. From there we continually plan, test and optimise the strategy to drive real results.

Evolve

unlock your
brands potential

Your business, its brand and reputation are what matters. Ardent works with you to evolve and unlock its full potential and build its engagement and trust with your target groups. We do this through digital solutions that inspire the consumer on their path to conversion.

Transform

a change
for success

There is growth and then there is transformational change which takes your business and its results to the next level. Ardent works with you in identifying where this growth can be achieved and craft digital strategies and campaign messages that deliver on this change.

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Meet the team

Our team comes together from diverse backgrounds and industry experience. We leverage our combination of skills and expertise to provide the best possible solutions for our valued partners and clients.

Danny
Danny has a passion for innovative marketing solutions that transform brands. With decades of mainstream media experience he is an accomplished leader. On weekends you’ll find Danny enjoying time with his two kids, surfing, following the Dragons and having a beer.
Danny Massa

Managing Director

Elouise
Elouise ensures our client’s messaging hits the mark and has maximum reach. She has a diverse background in journalism, not-for-profit marketing, public relations and human rights law. Elouise has two young children, loves pilates and gourmet food.
Elouise Hahn

Director

Sonam
Sonam has a keen thirst for all things digital, client relationships and building campaigns that deliver results! Away from work, you’ll find Sonam enjoying time with her baby, exploring new places and spending time with friends.
Sonam

Account Director

Jorge
Jorge has a deep understanding of the digital environment and data analysis. He is passionate about taking on new challenges and driving client strategy. On weekends you’ll find Jorge with friends or behind the decks practising his DJ skills.
Jorge Garrido Díez

Head of Digital

Anamika Sethi
Ana brings a wealth of SEO experience to the Ardent team across a variety of sectors including travel, fashion, and health. In her free time, you’ll find Ana watching Netflix, trying new vegan recipes, or exploring new places.
Anamika Sethi

SEO Manager

Shannon
Shannon is enthusiastic about driving exciting PR campaigns and has a passion for brand storytelling. On the weekends you’ll find Shannon catching up with friends and walking her fur-baby Louie.
Shannon Muscolino

PR Account Manager

Les
With 25 years of industry experience, Les is a seasoned creative with exceptional skills in brand, strategy, concept, design, photography, videography, and production across TV, digital and print. Les has a solid track record and innate ability to capture messaging in a visual way.
Les Hallack

Creative Director

Jay Padhya
A seasoned performance and social media marketing expert, Jay has more than a decade of experience managing performance media channels. He is passionate about driving business growth by leveraging data insights to inform strategic decisions and deliver outstanding campaign results.
Jay Padhya

Sr. Performance Manager

Isabella Joannou
Izzy has a keen interest in everything social media and content creation and has a passion for making a difference in the not-for-profit space. She is Ardent’s chief cocktail connoisseur and has a daily ritual of watching the sunrise!
Isabella Joannou

Digital Account Executive

Domenico Marcoccia
Dom has a strong background in paid media analytics and a keen interest in consumer behaviour. He’s a self-confessed football fanatic, and grew up playing football in Venezuela, even representing the national under 17’s team!
Domenico Marcoccia

Digital Account Executive

Jason Wei
Jason brings his experience as a freelance copywriter to his SEO role at Ardent. On the weekend you’ll find Jason reading Japanese Manga comics, watching YouTube and browsing online Reddit forums for interesting threads.
Jason Wei

SEO Account Executive

Elma Mesanovic
Elma is Ardent’s email and affiliate superstar! She is always on the hunt for her next challenge and loves that no two days in digital marketing are ever the same. Outside of the office, Elma likes to unwind with a good book or Marvel movie.
Elma Mesanovic

Email & Affiliate Co-ord

Proof is in the pudding.

Digital strategies and proven results that speak for themselves. Find out how we have grown our clients online.

Learn More

Best Restaurant Australia

Best Restaurant Cards

Traditional in store gift card transformational growth via ecommerce strategy.

Read Case Study

Gregory Jewellers

Gregory Jewellers

Luxury jewellery retailer sees significant ecommerce sales growth via integrated digital strategy.

Read Case Study

Proof is in the pudding.

Digital strategies and proven results that speak for themselves. Find out how we have grown our clients online.

Learn More

Our Insights

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Instagram Is Bringing Ads To Reels in Australia

Instagram is no longer just another photo-sharing app....
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Top Digital Marketing Trends To Focus On
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Top Digital Marketing Trends To Focus On

In today’s online world, digital marketing is essential....
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Navigating the Facebook funnel
Online Marketing

Navigating the Facebook funnel

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Our Insights

In-House

Ardent Announces New Mission Statement: What it Means for Our Partners 

With a bold vision for the future, Ardent...
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Digital Marketing Updates

Google Web Stories: Fad or Here to Stay?  

There is something inherently engaging about stories. Users...
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Online Marketing

How PR and SEO Work Together to Amplify Your Brand 

In today’s integrated and constantly evolving digital landscape,...
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      Get in touch with the team about scaling your digital marketing to the next level. Stand out from your competitors through our robust digital marketing techniques.