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Innovative solutions to transform your brand

Ardent is one of the fastest growing boutique full-service agencies in Australia and one of the best places to work in Sydney. Each and every day we challenge ourselves and our clients for more, we deliver and are measured by excellent results, and most importantly we evolve ourselves and our partners.

Mission

To ignite marketing innovation and be instrumental in the success of our partners.

Vision

To evolve and grow to become Australia’s largest independent full-service agency.

The Ardent journey

Ardent was founded in 2018 with a desire and passion for more. And it is by no coincidence that Ardent was chosen for the agencies name.

Founder Danny Massa believes it is this passion that gets us out of bed, and it is this passion that underpins Ardent’s success – both as an agency and the excellent performance we deliver for our clients and partners.

From a single, passionate person with a dream yet no clients, to three years later and a team of over 12 dedicated marketers propelling the agency forward.

The team lives the values of the agency. Each and every day we challenge ourselves and our clients for more, we deliver and are measured only by excellent results, and most importantly we evolve ourselves and our clients through a period of transformation.

Like all living things, without the ability to evolve we cannot grow.

Values

Challenge Deliver Evolve Transform

Challenge

your needs
status quo

We dare you to go outside of your comfort zone. Not for awards or accolades, but for fresh thinking that drives consumer behaviour, sales results and return on investment through innovative digital solutions.

Deliver

nimble solutions
for growth

Every business and their needs are different. Ardent designs nimble strategies that place your customer and core business needs at the centre. From there we continually plan, test and optimise the strategy to drive real results.

Evolve

unlock your
brands potential

Your business, its brand and reputation are what matters. Ardent works with you to evolve and unlock its full potential and build its engagement and trust with your target groups. We do this through digital solutions that inspire the consumer on their path to conversion.

Transform

a change
for success

There is growth and then there is transformational change which takes your business and its results to the next level. Ardent works with you in identifying where this growth can be achieved and craft digital strategies and campaign messages that deliver on this change.

Meet the team

Our team comes together from diverse backgrounds and industry experience. We leverage our combination of skills and expertise to provide the best possible solutions for our valued partners and clients.

Danny has a passion for innovative marketing solutions that transform brands. With decades of mainstream media experience he is an accomplished leader. On weekends you’ll find Danny enjoying time with his two kids, surfing, following the Dragons and having a beer.

Danny Massa

Managing Director

Elouise ensures our client’s messaging hits the mark and has maximum reach. She has a diverse background in journalism, not-for-profit marketing, public relations and human rights law. Elouise has two young children, loves pilates and gourmet food.

Elouise Hahn

Director

Sonam has a keen thirst for all things digital, client relationships and building campaigns that deliver results! Away from work, you’ll find Sonam enjoying time with her baby, exploring new places and spending time with friends.

Sonam

Account Director

Jorge has a deep understanding of the digital environment and data analysis. He is passionate about taking on new challenges and driving client strategy. On weekends you’ll find Jorge with friends or behind the decks practising his DJ skills.

Jorge Garrido Díez

Head of Digital

Ana brings a wealth of SEO experience to the Ardent team across a variety of sectors including travel, fashion, and health. In her free time, you’ll find Ana watching Netflix, trying new vegan recipes, or exploring new places.

Anamika Sethi

SEO Manager

Shannon is enthusiastic about driving exciting PR campaigns and has a passion for brand storytelling. On the weekends you’ll find Shannon catching up with friends and walking her fur-baby Louie.

Shannon Muscolino

PR Account Manager

With 25 years of industry experience, Les is a seasoned creative with exceptional skills in brand, strategy, concept, design, photography, videography, and production across TV, digital and print. Les has a solid track record and innate ability to capture messaging in a visual way.

Les Hallack

Creative Director

A seasoned performance and social media marketing expert, Jay has more than a decade of experience managing performance media channels. He is passionate about driving business growth by leveraging data insights to inform strategic decisions and deliver outstanding campaign results.

Jay Padhya

Sr. Performance Manager

Izzy has a keen interest in everything social media and content creation and has a passion for making a difference in the not-for-profit space. She is Ardent’s chief cocktail connoisseur and has a daily ritual of watching the sunrise!

Isabella Joannou

Digital Account Executive

Dom has a strong background in paid media analytics and a keen interest in consumer behaviour. He’s a self-confessed football fanatic, and grew up playing football in Venezuela, even representing the national under 17’s team!

Domenico Marcoccia

Digital Account Executive

Jason brings his experience as a freelance copywriter to his SEO role at Ardent. On the weekend you’ll find Jason reading Japanese Manga comics, watching YouTube and browsing online Reddit forums for interesting threads.

Jason Wei

SEO Account Executive

Elma is Ardent’s email and affiliate superstar! She is always on the hunt for her next challenge and loves that no two days in digital marketing are ever the same. Outside of the office, Elma likes to unwind with a good book or Marvel movie.