Website navigation is the backbone of your digital marketing efforts. It helps visitors find the information they need, which can lead to increased sales, better search engine rankings, and a stronger brand reputation. With so much at stake, it’s essential to carefully plan and execute user-friendly website navigation.

But creating user-friendly website navigation is not always easy. That’s where Ardent Communications comes in. Our expert website developers have compiled 5 easy tips on creating user-friendly website navigation that will keep your visitors engaged and guide them to the information they need.

1. Keep it Simple

One of the best tips for creating user-friendly website navigation is to keep it simple. That means not overwhelming your visitors with too many menu items to choose from. We recommend limiting the menu to 7 or 8 items to make things easier for them.

Remember: the goal is to make their experience seamless and enjoyable, so don’t be afraid to simplify your navigation menu.

2. Use Descriptive Labels

When creating labels for your menu, make sure they accurately describe what users can expect to find on each page. Choose clear and concise labels that accurately represent the content of the page they lead to.

3. Include a Search Bar

One way to ensure that users can find what they’re looking for on your website is to include a search bar. By providing a search function, you make it easier for users to quickly find what they’re looking for, boosting engagement and reducing bounce rates.

The web development gurus at Ardent Communications unveil their expert tips on optimising the placement and design for the search bar:

“A search bar should be placed prominently on the website, ideally in the header. It should be easy to spot and clearly labelled so users know exactly how to use it. When designing your search bar, consider adding features like auto-suggest or predictive search to further improve the user experience.”

4. Stick to Convention

While being creative is okay, it’s important to stick to conventional navigation patterns. Users are accustomed to specific navigation patterns and may become frustrated if they can’t find what they’re looking for.

5. Use Responsive Design

With more users accessing websites on mobile devices, it’s essential to use responsive design to ensure your navigation menu is accessible on all devices.

In conclusion, a user-friendly website navigation is critical to the success of your website. By keeping it simple, using descriptive labels, including a search bar, sticking to convention and using responsive design, you can create a navigation menu that is easy for users to use and will keep them coming back to your site.

At Ardent, we’re experts in creating user-friendly websites. Contact us today to learn how we can help you improve your website’s navigation and user experience.