The world of SEO can be daunting, full of surprises and sudden changes. Even with the best of intentions, it’s possible to invest heavily in your website’s SEO only to find that it has been hit with a Google penalty. This can have a devastating impact on your business, resulting in lost customers and revenue.

We understand that being hit with a Google penalty can be a distressing experience. But don’t worry; the SEO experts at Ardent are here to help you recover from it and get your website back on track.

1. Identify the Cause of the Penalty

The first step to recovering from a Google penalty is to identify what caused it in the first place. There are several reasons why a website can be penalised by Google. Some of the common ones are:

  • Low-quality content
  • Unnatural link-building practices
  • Keyword stuffing
  • Spyware, adware and viruses

To determine the cause of the penalty, you’ll need to thoroughly analyse your website. This can involve using Google Search Console to review any manual actions taken against your website, conducting a backlink analysis, and reviewing your website content to ensure it is high-quality and relevant to your target audience.

2. Make the Necessary Changes to Your Website

Once you’ve identified the cause of the penalty, the next step is to make the necessary changes to your website. Depending on the cause, this would involve removing low-quality content, disavowing toxic backlinks or optimising your website structure. Your site won’t recover until all the errors have been identified and corrected.

Remember that fixing your website’s issues isn’t a one-time task. It’s an ongoing process that requires constant attention and maintenance. Regularly auditing your website for errors and making necessary changes will help prevent future penalties and keep your website in good standing with Google.

3. Submit a Reconsideration Request to Google

Once you’ve made the necessary changes to your website, it’s time to submit a reconsideration request to Google. This formal request asks Google to review your website and reconsider the penalty. It’s important to note that not all penalties are eligible for reconsideration, so it’s essential to check Google’s guidelines before submitting a request.

When submitting a reconsideration request, being transparent and honest about the changes you’ve made to your website is crucial. Explain what caused the penalty and how you’ve fixed the issues. Provide evidence to support your claims, such as a list of removed pages or disavowed links. Be thorough and detailed, but don’t make false claims or overstate your case.

4. Tips for Preventing Future Penalties

Once your website has been successfully recovered from a Google penalty, it’s important to take steps to prevent future penalties from occurring. This can involve implementing a proactive SEO strategy, focusing on high-quality content and backlinks, and staying up to date with the latest Google algorithm updates.

Our team at Ardent can provide ongoing SEO support to help you stay ahead of the curve and avoid future penalties.

If you’re looking for an agency that can provide you with expert SEO services, get in touch! Ardent offers a comprehensive free website audit tailored to the needs of your business!