Navigating the Facebook funnel

Ardent Facebook Funnel E-BookDownload Let me ask you a question. What’s your objective when you log into your Facebook account? Is it to check your friend’s updates, comment on photos and generally see what’s happening in your network? Or are you logging in to search for products and make a purchase? Odds are it’s the former and not the latter. You’re going to hang out, not spend money. Facebook is…

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